Communication is the base of business. One of the most fundamental elements encompassing customers, partners, employees – both on site and remote, and any number of others that a business muct stay stay in touch with – 24/7. add to that the way the modern world works. Not just communicating with their clients or customers base, being able to support efficient remote team collaboration will enable businesses to increase scale of operations, open up functional new branches, tap into new client demographics, and expand their sphere of activity globally.
A few years ago, the introduction of IP telephony was seen as a huge leap in the field of business communications. Today, technologies have moved so far ahead that people located hundreds of thousands of kilometers from each other can feel like they are sitting in the same room. There has been a massive growth in software as a service (SaaS) including SD-WAN, Unified Communications, etc, and it seems like a growing tide. While the past was about picking up a phone to make and receive calls, the current technology even behind that has changed enormously. In the case of business communications, as in any other field, there has been enormous transformation as more and more organizations have become heavily reliant on their internet connections to talk to customers, suppliers, partners, and employees.
Keeping up with current industry trends has always been important in order to stay relevant. As technology evolves at an exponential rate, businesses and professionals need to prepare in order to maintain their competitive edge. It appears, year after year, as if newer and better technologies are being introduced continuously. Each new technology promises more efficient communication than ever before.
So, what corporate and business communication trends are likely to be useful for brands and employees who wish to remain relevant in an evolving global market and workspace? What are the technologies and trends that will ensure that communicators are able to reach new audiences, can improve their customer service levels and efficiently engage with the next generation of employees and colleagues?