Before selecting a trade show magician, it is crucial to understand the objectives of your exhibit rental. Define your goals: are you aiming to attract attention, increase brand awareness, generate leads, or all of the above? Clear objectives will help determine the type of magician who can best meet your needs and help achieve your desired outcomes.
Trade show participation is a substantial investment involving expenses related to booth design, travel, marketing collateral, and staffing. To maximize the return on this investment, your goals must be crystal clear from the outset. Consider these essential objectives
Thorough Research and Referrals
Research is key when selecting a trade show magician. Seek recommendations from industry peers or colleagues who have previously hired magicians for their exhibit rentals. Online reviews, testimonials, and portfolios should also be considered. Look for magicians with experience in the trade show industry who have a proven track record of engaging diverse audiences.
Assessing Performance Skills and Style
Each magician possesses a unique set of skills and performance style. Evaluate their techniques and tricks to ensure they align with your brand image and goals. Consider whether you prefer a magician who specializes in close-up magic, stage illusions, or a combination of both. The magician’s style should complement your brand’s identity and resonate with your target audience.
Customization and Integration with Branding
An effective trade show magician understands the importance of customization and integrating their performances seamlessly with your branding. They should be willing to tailor their act to convey your brand messages and highlight specific products or services. By collaborating closely with the magician, you can create a cohesive experience that aligns with your exhibit rental and enhances your brand’s visibility.