If you have a business,
a blog (short for web log) is a marketing tool that can further position you as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog gives you the opportunity to share your expertise with people across the globe.
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Once they are set up, blogs are easy to update. The typical blog entry is short and informal, making it easy for you to write – and easy for your customers to read. Because blogs are filled with a bunch of little blurbs, your readers are more likely to visit on a regular basis to read your latest commentaries. They also feature a search function, which your readers can use to find blog entries on a specific topic.
But like every form of marketing, a blog requires you to lead it in a strategic direction. Before you start your blog, make a decision about the blog’s theme and “voice.” Once you determine your goals, stick to the topic. You can weave your personality and stories into the blog, but always keep these relevant to your target audience. Make your blog a tool that provides helpful advice, tips, and musings to your readers. A blog that is really a sales pitch or advertisement will NOT garner a wide audience.
Here are some examples of the types of business blogs and the various types companies that might benefit from them: