the business. Thousands of competitors are just a click away, ready to undercut your price.
Potential customers see hosting as a commoditiy and shop by price. Several directories like Hostreview, Acehosts and Hostindex make it easy to comparison shop.
How can you get more profits from your business under these conditions?
FIRST, GET THE CUSTOMER
Calculate the lifetime value of your customer. For example, let’s say the average customer stays with you for 15 months and pays 16.95 a month. That means their lifetime value to your company is $254.25. So every customer you acquire makes your business (on average) $254.25.
If a visitor comes to your website, then leaves to comparison shop, you have more than likely lost that sale. Have you invested in sales copy that compels your visitors to buy from you? Does your website help him to see that you are the best choice for his situation? Showcase your credibility, guarantee services and offer incentives to try your service. Make it easy to buy from you.
NEXT, KEEP THE CUSTOMER
Because each customer is hard-won and the value of the customer is so high, you’ll want to make sure you have the support services that keep your customers happy.