this marketing opportunity face some significant challenges online. First, the web has become an increasingly competitive space. The number of websites has proliferated over the years and according to some estimates there are now over 180 million websites and about 9 billion indexed pages on Google.
In addition, web browsers have become increasing sophisticated users of the Internet. 84% do not even go beyond the first page of search engine results. Indeed, a Cornell study found that online searchers focused primarily on the top 5 results on the first page with the top 3 Google results getting 79% of all clicks. Given these two factors, the number one challenge facing all businesses today is getting found online.
Getting on Page One of Google
So how can your business be found by searchers looking for what you have to offer? In order to tap into the huge volume of local searches each month, your business website must appear ideally on the first page of the search engine results to get noticed and to get clicks. By appearing on page one, your offerings will be placed right in front of prospective clients at exactly that key moment when they are actively searching for your service. Since Google is the dominant search engine (with 65% of the search market vs Yahoo and Bing), lets take a look at the 3 major ways in which your business can be positioned on page one of the search engine results.
1. Local Business Listings